Website Optimization & Marketing Services
Our search engine marketing services are customized to meet your goals and objectives. There are several factors that will influence the cost and time required to market your site in the search engines. These factors include your competition, how much marketing you have already done for your site, your website’s content and theme, your business objectives, and of course, your search engine marketing budget.
Our SEO process is based on the model requirements of the top search engines such as Google, Yahoo, MSN/Bing and others. Our process for getting your business on the search engine involves several criteria.
The first thing we do is create a robust keyword portfolio of relevant keyword phrases that are searched on by potential customers. We begin with your input on what your most important keywords are, then expand that list by cross-checking the list against the search engines’ databases of actual keyword searches. This helps us target the right words—the ones that will actually deliver customers to your website.
We then determine what your top competitors are doing in regards to search engine optimization. We look at how many links they have, where they are getting those links and the keywords they are optimizing their websites for. This gives us the edge to see what is working to get top results for your keywords so we can improve up on those strategies and move your site above your competitors in the search engines.
Develop Search Strategy
After careful analysis of your competitors, we will formulate a strategy for improving your overall search engine visibility. We will lay out a step-by-step plan for what needs to happen to move your site to achieve optimal results for your keywords.
Optimize Website Content
Based on your chosen keywords, we will make the necessary adjustments to your website to include important keyword phrases in the right places. This will enable your site to show up for your selected keywords. We will also make recommendations for additional content or keyword-related topics to include on your website to attract additional keyword search traffic.
Links from other websites are a very important part of getting your site ranked well in the search engines. We recruit links to your website from various sources. We submit your site to the most appropriate categories in all the major web directories. We then identify additional niche directories to submit your site to including local and industry-specific sites. Additional links are obtained from online press releases, articles and other sources. Link building is an ongoing process that must be done continually to stay ahead of the competition.
Monitor and Adjust
Each month we provide ranking reports to track the status of your site in the search engines. We monitor your website traffic, paying close attention to where the traffic is coming from and which keywords people use to find your website. We are able to analyze which keywords are most effective in generating leads or sales and adjust our search engine optimization tactics to focus on the most productive keywords.